HUBBA HUBBA LT

Role: Designer + Developer // Launch Date: Fall 2024

A bold step forward for the MSR’s best-selling tent, the Hubba Hubba redesign centered backcountry comfort, an elevated aesthetic, and sustainability throughout the development process.

  • Evolved design language to modernize the aesthetic and distinguish it from the competition, as well as previous models.

  • Custom solution-dyed 20d nylon ripstop fabrics and PEU coatings that last.

  • Significantly increased interior volume for improved livability, at a scant 3lb for the 2P size.

  • Increased ventilation and enhanced stargazing.

  • Deeply considered details at every touchpoint, from new corner hardware to laundry lines, and a roll-top storage bag that is surprisingly pleasant to use.

TECHNICAL DRAWING SAMPLE

SELECT WORKS

SLEEPING BAGS + QUILTS

PONCHOS

COLOR + PRINT