HUBBA HUBBA LT
Role: Designer + Developer // Launch Date: Fall 2024
A bold step forward for the MSR’s best-selling tent, the Hubba Hubba redesign centered backcountry comfort, an elevated aesthetic, and sustainability throughout the development process.
Evolved design language to modernize the aesthetic and distinguish it from the competition, as well as previous models.
Custom solution-dyed 20d nylon ripstop fabrics and PEU coatings that last.
Significantly increased interior volume for improved livability, at a scant 3lb for the 2P size.
Increased ventilation and enhanced stargazing.
Deeply considered details at every touchpoint, from new corner hardware to laundry lines, and a roll-top storage bag that is surprisingly pleasant to use.
TECHNICAL DRAWING SAMPLE
SELECT WORKS
SLEEPING BAGS + QUILTS
PONCHOS
COLOR + PRINT