ELIXIR

Role: Designer + Developer // Launch Date: Spring 2025

The Elixir tent series is MSR’s ultra-sturdy 3-season backpacking tent that packs huge value. The 2025 redesign prioritized:

  • Improved, custom aluminum hardware

  • Updated and modern color story

  • Weatherproofing worthy of all corners of the globe. (I’m looking at you, Asia/Pac Rim humidity.)

  • Badly needed increase in profit margins, all while maintaining MSRP and feature set.

SELECT WORKS

SLEEPING BAGS + QUILTS

PONCHOS

COLOR + PRINT