ELIXIR
Role: Designer + Developer // Launch Date: Spring 2025
The Elixir tent series is MSR’s ultra-sturdy 3-season backpacking tent that packs huge value. The 2025 redesign prioritized:
Improved, custom aluminum hardware
Updated and modern color story
Weatherproofing worthy of all corners of the globe. (I’m looking at you, Asia/Pac Rim humidity.)
Badly needed increase in profit margins, all while maintaining MSRP and feature set.
SELECT WORKS
SLEEPING BAGS + QUILTS
PONCHOS
COLOR + PRINT